As part of Delta Airlines’ inaugural “Delta Business Class” initiative, six HBCU students with sports-related majors were selected to visit four professional sports teams and learn about the business side of sports. This project was unique in that it prioritized the students’ learning experience, requiring a production approach that adapted to the program’s flow rather than dictating the schedule or locations.

To balance these dynamics, the director and I developed a plan to capture high-quality, structured content without disrupting the program. We focused on gathering extensive b-roll to provide a variety of visual options and staged interviews in aspirational settings that emphasized the once-in-a-lifetime opportunities the students experienced. I also oversaw file organization and coordinated the seamless delivery of all files to the agency partner for post-production, ensuring an efficient workflow. The result was a series of videos with energy and pace that highlighted the transformative nature of this program.